Impact Narratives.

  • Storytelling with a purpose - what we call Impact Narratives - needs to be the future of integrating lived experience.

  • Create a feeling. Create an IMPACT.

  • Data makes you credible. Stories make you memorable.

  • Co-define the situation before you Co-design the solution.

  • Lived experience provides the nuance that makes the picture complete.

Through Impact Narratives, we harness the power of storytelling to drive transformation and inspire action. 4C Strategy’s proprietary Impact Narrative approach — Collaboration, Co-design, Compassion, and Creativity — brings together the lived experiences of individuals with data-driven insights to create compelling narratives that resonate with diverse audiences. These narratives are used to influence policy, shape organizational culture, and build momentum for change, making the invisible visible and the complex comprehensible.

“The Roundtable was more than just a meeting; it was a pivotal event for OCO and caregivers in Ontario.”

— Amy Coupal, CEO, Ontario Caregiver Organization Roundtable Report

Potential Use Cases

 
 

Clarify Research Priorities

 
 

Remove Dangerous Assumptions

 
 

Identify, Validate, Refine Focus

 
 

Inform Change

 
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