With over 25 years of experience as a senior healthcare leader, Christa is the Founder and Managing Director of 4C Strategy group, a company dedicated to advancing meaningful change in healthcare by partnering with organizations to ensure lived experience of patients, residents, clients and caregivers are central to decision making.

Christa believes that family caregivers are the glue that keeps our healthcare system together. Despite providing 75% of care, family caregivers are rarely recognized, valued or supported in their role. For the past 8 years, she has partnered with organizations including the Canadian Centre for Caregiving Excellence, the Ontario Caregiver Organization and The Change Foundation, to create awareness and co-create strategies and approaches to improve the lives of caregivers.

Fueled by her deep belief in the power of storytelling to drive transformation, Christa has created the 4C Impact Narrative approach. This proprietary method uses collaboration, co-design, compassion, and creativity to inspire complex changes.

Christa is a caregiver to her 73 year-old father who has late-stage Alzheimer’s. Through constant service navigation and advocacy, she strives to create a supportive environment that allows him to live and thrive at home. When not at work, Christa loves to walk, travel and do puzzles, and is an avid nature photographer. She currently lives in Guelph with her husband, her teenage daughter and a rambunctious rescue dog ‘Lightning’.