Collaboration. Creativity. Co-Design. Change.

The 4 Cs that underpin our work.

Welcome to 4C Strategy

4C Strategy is a consulting agency that draws on our deep knowledge of and experience in the healthcare system. We help leaders and innovators who are on the front lines of healthcare renewal and integration come up with creative strategies to solve their most pressing problems, while ensuring that the patient and caregiver voice is embedded in the process.

What we do

At 4C Strategy, we handpick projects that align with our values of collaboration, creativity, co-design and transformative change. Partnering with trailblazers, we’re passionate about creating practical solutions, advancing knowledge, and fostering deeper understanding to drive meaningful impact. We’re excited to share a selection of these projects here, showcasing the impact and innovation behind our work.

Who we are

We are a group of experts and caregivers who live at the intersection of co-design, strategic communications, knowledge mobilization and digital engagement. We work with a variety of associates to make sure we have the bench strength to roll-up our sleeves and take on as much, or as little, of the execution as you need. Our approach is to build your team’s capacity and then give you the tools to execute on the strategy yourself. We can then act as long-term advisors, as needed.

Impact Narratives

Storytelling with a purpose - what we call Impact Narratives - needs to be the future of integrated lived experience and co-design.

Testimonials

“It's such a unique and rare set of characteristics, skills, temperament, personality, principles, values, all come together in a package called Christa.”

“She wants to empower individuals or organizations to be able to take new knowledge, new insights, new strategic thinking or perspective, and then put it into action….she is a change maker in that way.”

“She makes me excited. She makes me motivated. She gives me…more wind behind my back… And when you work with her you really feel how much she believes in you.”

“She’s able to put it all together,….into a policy or a program or a tweak or a design that increases the impact…on individuals, families, communities, as a result.”

Get started with 4C Strategy